Vitanimals

The Food Education Platform aims high with their mission: making all children food-savvy. While there is plenty of educational material on the topic, the fun factor is missing for home use. With a loyalty program to turn healthy lunch boxes into a party, healthy food gets is own identity. A whole series of cute plush toys brings fruits and vegetables to life. By linking animals to fruits and vegetables, healthy eating becomes fun and young children are playfully made aware of healthy living.